Alka The Lakeside Hotel in Nainital lit up at dusk
HospitalityBrand protection

Protect your hotel brand. Stop fake booking websites.

Fake websites impersonating your hotel mislead guests into paying through unauthorised channels. We identify them, report them, coordinate takedowns and watch for new ones.

The problem

Someone is using your hotel's name to scam your guests.

Fraudsters copy domain names, branding, photos and booking details. Guests believe they're booking direct — your hotel shouldn't bear the consequences.

A warm heritage hotel room with wooden panelling
  • Financial loss for guests

    Guests may pay scammers for bookings that do not exist.

  • Damage to your reputation

    Guests may blame your hotel when a fraudulent booking goes wrong.

  • Loss of customer trust

    Potential customers may hesitate to book directly with you.

  • Operational pressure

    Your staff handle complaints, verify bookings and explain the fraud.

  • Ongoing impersonation

    New fake domains may appear even after earlier ones are taken down.

Our solution

We identify, report and work to take down fake hotel websites — then keep watching.

The chandelier-lit reception at Alka hotel

Our goal: protect your hotel's online identity, reduce guest confusion and safeguard the trust you've built.

  1. 01

    Investigate

    We find suspicious domains and check them against your hotel's identity.

  2. 02

    Document

    We record copied branding, images and booking details as evidence.

  3. 03

    Report

    We file formal complaints with the relevant registrars and hosting providers.

  4. 04

    Track & monitor

    We follow up on every case and watch for new domains using your name.

Real results. Real hotel protection.

Our case reports document sites identified, confirmed takedowns, open cases and the providers involved.

Fake sites identified
80
Takedowns confirmed
75
Still on the watchlist
5
Alka The Lakeside Hotel, Nainital97% resolved

Case ALK-2025 · 13 Jun 2025 – till date

Alka The Lakeside Hotel

Nainital

Identified
34
Taken down
33
Open
1
Case file +

Where the fake sites were hosted · 8 providers

  • Hostinger20
  • GoDaddy5
  • Bluehost2
  • Cosmotown2
  • Registrar.eu2
  • Others3

Still open

  • alkahotel-partner.onlineAwaiting registrar response
The Lakeside Inn, Nainital97% resolved

Case LSI-2026 · 6 Jan – till date

The Lakeside Inn

Nainital

Identified
37
Taken down
36
Open
1
Case file +

Where the fake sites were hosted · 14 providers

  • Hostinger17
  • GoDaddy5
  • PublicDomainRegistry3
  • Cosmotown2
  • Others (10)10

Still open

  • lakeside.hotelnainital.netRedirecting to booking.com — awaiting registrar response
Himalayan Hotel, Nainital67% resolved

Case HHN-2026 · 5 Sep – till date

Himalayan Hotel

Nainital

Identified
9
Taken down
6
Open
3
Case file +

Where the fake sites were hosted · 4 providers

  • GoDaddy6
  • NameSilo1
  • Hostinger1
  • Odoo site builder1

Still open

  • himalayahotelnainital.netAwaiting registrar response
  • hotelhimalayanainital.comAwaiting registrar response
  • hotelhimalayanainital.onlineAwaiting registrar response

Each case is tracked across every registrar and host involved, and we keep watching for new domains impersonating the property.

Discuss protection for your hotel
Who it's for

Independent and boutique hotels, luxury resorts, hotel groups, homestays and inns — and any property receiving complaints about suspicious bookings.

  • Hospitality-focused

    We understand how fake booking sites affect guest confidence.

  • Evidence-based reports

    Structured reports on domains, progress and open cases.

  • Multi-provider

    We go through registrars, hosts and platforms — not one channel.

  • Transparent tracking

    See what's identified, actioned, resolved and still open.

Questions hotels ask

Can you guarantee that every fake website will be removed?+

No. Takedown decisions are made by registrars, hosting providers, platforms or other authorities. We investigate, submit complaints and follow up, but final outcomes depend on each case.

How do I know if a website is impersonating my hotel?+

Suspicious domain names, copied branding, misleading booking details and unauthorised use of your hotel's identity may indicate impersonation. Each site should be investigated before conclusions are drawn.

What happens if a reported website is not taken down?+

We track unresolved cases, follow up with the provider and document the outstanding status. Further action depends on the evidence available.

Will you keep monitoring after the takedown?+

Ongoing monitoring helps catch new domains that impersonate your hotel. Scope and duration are agreed as part of the service.

Do you work only with hotels in Nainital?+

No. We work with hospitality businesses in other locations as well.

Have a project in mind?

Two fields. We'll review it and get back to you with the next steps — no long forms, no calls you didn't ask for.

Not sure how to put it? Start with:

Prefer email? Write to animesh@apnaproject.in